The PPC Marketing System

Scale your marketing strategy.

Course curriculum

1. Welcome, Start Here!
1. Content Marketing For Financial Planners: An Introduction
1. Using Your Brand Guides
1. What Are Client Avatars And Why Do You Need Them?
2. Creating Your Client Avatar "Buckets"
1. What’s a Funnel and How Do You Build One?
1. The "Awareness" Component of Your Funnel
1. The "Interest" Component of Your Funnel
1. The "Nurture" Component Of Your Funnel
2. 5 Ways to Repurpose Content in Your Marketing Strategy
1. The "Commit" Section Of Your Funnel
1. How Content Marketing Can Positively Impact Current Client Relationships
2. Bottom Up Marketing
3. Client Referral Ask Sample
4. Templated Email: Asking for a Google Review
1. Creating Your Marketing and Content Calendar
2. Quarterly Marketing Calendar (High Level)
3. Monthly Marketing Calendar Sample (Q1)
4. Holiday Calendar
5. Monthly Financial "Themes"
6. Simple Editorial Calendar Template
7. BLANK Marketing Calendar (holidays/events)
8. BLANK Monthly Marketing Calendar
9. Creating Your Content Calendar
1. Deciphering Website & Blog Analytics: The Basics
2. Social Media Analytics for the Awareness Portion Of Your Funnel
3. Tips For Local SEO
1. Authentic Advisor Video: How To Incorporate Video Into Your Marketing Strategy
2. Maximizing Your Business Blog
3. How Does Video Fit Into Your Marketing Strategy? with Laura Garfield
4. Writing Bios That Convert: Allan Slider
5. Automating Your Marketing with Arielle Minicozzi
6. Working With a Graphic Designer with Amy High
7. Outsourcing Your Marketing with Michelle Wong
8. Getting Reviews: The Compliant Way with Chris Stanley
1. Blogging Best Practice Guide
2. 50 Blog Post Ideas
3. 24 Content Ideas (COVID & Bear Markets)
4. Blog Template Outline
5. Writing a Year-End Client Newsletter
6. How To Leverage LinkedIn
7. 5 Ways to Make Your Marketing More Authentic
1. How To Use Content Templates
2. The PPC Marketing System: Templated Content Requests
3. February 2023 Content Drop
4. March 2023 Content Drop
5. SECURE Act 2.0
6. Student Loan Forgiveness: What You Need To Know
7. Inflation Reduction Act of 2022
8. TIMELY: The Collapse of SVB
1. Join Here
2. February 2023 Q&A
1. Schedule Here!

About this course

$999.00 / year
53 lessons
6 hours of video content

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

$999.00 / year

Regular price

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Kick start your content marketing strategy today!

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The PPC Marketing System

Course curriculum

🎉 Start Here

📝 Module 1: A Content Marketing Introduction

📝 Module 2: Your Brand Marketing Guide

📝 Module 3: Developing Your Client Avatars

📝 Module 4: What’s A Marketing Funnel?

📝 Module 5: Funnel Deep Dive One - Awareness

📝 Module 6: Funnel Deep Dive Two - Interest

📝 Module 7: Funnel Deep Dive Three - Nurture

📝 Module 8: Funnel Deep Dive Four - Commit

📝 Module 9: Funnel Deep Dive Five - Internal Marketing

📝 Module 10: Creating a Content Calendar

📝 Module 11: Tracking Progress

🎥 On-Demand Learning

📚 Best Practice Guides & Resources

💻 Content Templates

☕ Monthly Coffee Chat Q&A

🚀 Discounted One-On-One Coaching

About this course

Pricing options

$999.00 / year

Kick start your content marketing strategy today!